Attribution that sees the whole journey — not just the last click.
Advanced AI and full-funnel attribution in real time — see the true impact of every media spend and turn the whole customer journey into demand.
Target-Centric Attribution · real-time · full-funnel ROI
Optimising on the last click means losing the customer journey.
Demand exhaustion holds your growth back. Last-click only credits the user who already converted — and ignores the 99% of signals that generated the demand in the first place.
The only signal last-click ever sees — the visible tip of the iceberg.
The entire decision journey — for converters and non-converters alike — stays invisible below the surface.
Blind vision
A narrow focus on the bottom of the funnel leaves you blind to how customers behave, interact with your brand and decide — everything leading up to conversion.
Inefficient budgeting
Spend is credited only to the final action, ignoring the full journey and the business impact of the brand-building that converts users later on.
Dependency
You feed a cycle of dependence on intermediaries and third-party platforms — losing control of your brand while margins erode and growth stalls.
Lost growth potential
Without the full journey, chances to optimise, innovate and scale slip by — keeping your brand from reaching its true potential.
“We've developed the market's only Target-Centric Attribution technology.”
Neural.ONE maps the entire customer journey for audiences reached through advertising campaigns. Our neural-network algorithm uses hundreds of user-level parameters to perform complex real-time calculations — revealing the true ROI of the entire marketing plan, predicting its behavior, and optimizing your media plan to hit the planned objectives.
One technology, six ways to move beyond last-click.
Neural.ONE eliminates the limits of ‘last click’, letting advertisers move past the bottom funnel, boost demand generation and automate buying for maximum efficiency and ROI.
Marketing Attribution & Media Insights
Easy-to-use, real-time attribution with actionable optimization insights. Any team can implement quick-win changes and optimize effortlessly.
Brand Lift Insights
Integrated with Kantar to connect you with panels and audiences worldwide — measuring the real in-market effect of campaigns while protecting brand values.
AdServer & Dynamic Creatives
Target data and behavior define the creative shown. Our DCO ad server personalizes every creative and format for every user, fused with the full media plan.
Customised Media Buying Algorithms
Analyzing Big Data and channel contribution, we build custom algorithms per brand — automated, personalized buying optimized in real time.
Audience Builder
Target-based analysis of audience segments and their relationship with brands — studying conversion and non-conversion paths for deep behavioral insight.
Neural Shield
A protective barrier integrating viewability, robot detection and fraud prevention — so your budget is spent efficiently and your efforts stay protected.
Let's build smarter connections and drive measurable growth together.
Where the industry is heading.
Jun 2025 ADG Media Group: el grupo español que lidera la transformación del marketing digital con IA · Expansión ↗ 
May 2025 La atribución avanzada y el first-party data protagonizan el primer Programmatic Breakfast · Programática.ly ↗ 
Apr 2025 El futuro de la atribución publicitaria se basa en la optimización en tiempo real con IA · Programática.ly ↗ 
Feb 2025 ¿Qué le pasará a las empresas turísticas que no incorporen la IA a sus procesos? · PRNoticias ↗ 
Jan 2025 Estas son las predicciones de las principales agencias independientes españolas para 2025 · Programática.ly ↗