Artificial Intelligence for Marketing.
Optimize Your Marketing with AI Attribution
‘ Marketing attribution is essential for understanding the effectiveness of your media plan. Artificial intelligence allows us to uncover the true ROI of every advertising budget invested. We believe that maintaining brand integrity and creating personalized content are equally pivotal for achieving superior effectiveness and engagement with your target audience..‘
Nacho Suanzes. Chief Strategy Officer
Our Vision
We've developed the market's only Target-Centric Attribution technology
Neural.ONE can map the entire customer journey for audiences reached through advertising campaigns. Our neural network-based algorithm uses hundreds of user-level parameters to perform complex real-time calculations. These calculations provide the true ROI of the entire marketing plan, predict its behavior, and optimize your media plan to achieve the planned objectives.
Unlock the full potential of your digital marketing with Neural.ONE. Our innovative Marketing Attribution Technology optimises media spending in real-time. Neural.ONE’s advanced AI offers unparalleled media effectiveness, maximising your ROI and boosting conversions. Access intuitive, real-time insights with our comprehensive dashboards.Stay protected from ad fraud and control your budget with Neural.ONE Shield and Deliver highly personalised ads that truly connect with your target audience.
Neural.ONE: AI-driven marketing precision for the future. Start optimising today
Our Target-Centric Attribution Technology
Neural.ONE revolutionizes marketing attribution by eliminating the limitations of 'Last Click ' allowing advertisers to move beyond the bottom funnel and boost demand generation. It provides powerful solutions for true media plan optimization and automates the purchasing process, ensuring maximum efficiency and ROI.
Marketing Attribution & Media Insights
Neural.ONE offers easy-to-use, real-time marketing attribution technology with actionable optimization insights. Thanks to its quick wins media insights, any marketing team can rapidly implement changes, optimizing quickly and effortlessly for maximum effectiveness.
Brand Lift insights
Our integration with top-tier brand research firm Kantar connects you with panels and audiences worldwide, providing the insights you need to make better decisions and achieve your performance goals.
Brand impact metrics measure the real effect of in-market campaigns, ensuring that brand values are maintained. We can also isolate creative quality to determine its role in brand impact.
AdServer & Dynamic Creatives
The data and behavior of different targets define the creative displayed to increase engagement with brands. Our technology seamlessly integrates creativity with the entire media plan and objectives. Personalizing each creative and format for every user is crucial, and thanks to our DCO ad server, we can achieve this by meeting the real needs of the target audience.
Customised Media Buying Algorithms
By analyzing Big Data and marketing channels contributions, we create customized algorithms for each brand. These automated insights drive personalized media buying strategies, optimizing the process in real-time for maximum efficiency.
Audience Builder
Our target-based attribution tool analyzes different audience segments and their relationships with brands. By studying both conversion and non-conversion paths, we gain insights into overall target behavior and assess the impact of advertising on each individual target.
Neural Shield
Neural Shield serves as a protective barrier, integrating viewability, robot activity detection, and online marketing fraud prevention. It ensures your marketing efforts are protected and your budget is spent efficiently by identifying and mitigating fraudulent activities.
Target-Centric
VS
Conversion-Centric
Modeling 100% of data generated by advertising.
Data Modeling Scope
Modeling (1%) of data generated by advertising that finalize in a conversion.
Fully understands the ROI & contribution of every media spend.
Funnel Description
Only focuses on the bottom funnel, missing broader media impact.
Provides insights into the behavior of all audience segments, including those users on target who do not convert.
Insights
Focuses solely on the behavior of converting users, missing broader audience insights.
Allows for highly personalized marketing efforts tailored to the needs and behaviors of different audience segments.
Personalization
Limits personalization to converters.
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